Strategy and Values Sharing our cultural heritage

Lead by example

Become a role model. Strive to be your best. Take ownership, generate energy, and inspire others.

Take responsibility

Your work is your responsibility. Provide clarity, be accountable, and share your commitment.

Add value

Share your expertise and knowledge. Recognise your team's ideas and build on them. Think big, and set measurable and ambitious goals. 

Focus on impact

Set clear priorities and use resources where they’ll create a positive, sustainable impact. Keep things simple.

Experiment and innovate

Harness your creativity and find ways to develop and improve growth opportunities. Dare to experiment. Discover new ways to create economic value.

Exceed customer expectations

Think and act from the customer's perspective, making them feel secure and happy.

Work as a team

Involve the right people and collaborate with clear roles and hierarchies. Challenge each other to overcome obstacles and reach your full potential.

Provide solutions and create opportunities

Overcome challenges and seize the opportunities that arise. Celebrate success and embrace failure as a learning experience.

Act with an entrepreneurial spirit

Deliver quality results through tangible, measurable goals. Balance risk and reward. Manage costs and benefits effectively. Commit to decisions and contribute to the team’s success.

Communicate proactively, openly, and respectfully

Speak up and be transparent. Always consider different opinions and perspectives.

Embrace feedback to grow

Give and seek feedback sincerely and constructively. Listen, learn, grow, and help others do the same.

Lead with empathy

Genuinely care about people and take their contributions seriously. Put yourself in their shoes. Create a safe and honest environment where feedback and experimentation are valued.